Mr. Prithviraj Kothari, a Marwari & youngest of three sons, was born in Mumbai and had started off his career in the early 80’s at his father’s 180-square feet customs notified goods shop doing simple tasks of selling custom notified goods which is situated at Mumbai’s Cursetji Shuklaji Street, the shop was among the few licensed agents that sold gold, Pashmina shawls, etc. which were seized by the customs.
Kothari began his bullion trade when Mumbai was ruled by Underworld who sold smuggled gold to small Marwadi jewellers.
This usually led to raids which was a common scenario at Zaveri Bazaar back then and had pushed the trading business to dismal state but Mr. Prithviraj Kothari did not lose hope with all of these incidents, he worked out an opportunity and tied up with the overseas banks to import gold which was then sold in India.
A commerce graduate from the Mumbai University, Mr. Kothari has been in the family business of gold trading since 27 years. As one of the promoters, he has almost single handedly steered Riddisiddhi Bullions Limited to the top 10 unlisted public companies in India in terms of sales turnover as per BS1000.
He is a humble person who revolutionized the industry with establishing RiddiSiddhi Bullions Limited (RSBL) in 1994, which is India’s top gold and silver trading company that sells gold and silver worth Rs 100 crore daily.
RSBL’s success factor is based on their customer trust and respect backed by their highly valued staff and best quality products with most modern trading mechanisms.
RSBL is one of the most prestigious and pioneering company providing bullion delivery in India on wholesale and retail basis, urging continuous improvement and standing true to their motto in helping RSBL meeting the requirements of their customers.